Hichem.B
CEO & Co-Founder
Business development leader in digital transformation and AI innovation, driving modernisation across the public and private sectors.
Our story
HikmaNova — from the Arabic hikma, wisdom, and nova, new — is a UK-registered technology company headquartered in Bournemouth. A team of 20+ specialists across R&D, engineering, product and business helps organisations turn complex ideas into practical, scalable systems, from discovery and architecture to deployment and continuous improvement.
Our work has taken us from tracking field teams at the FIFA World Cup Qatar 2022, to crowd intelligence for Hajj and Umrah, to an AI CRM agent tested in Arabsat's environment. Each project taught us the same lesson: build systems that are deployed in the real world, not demonstrated in a lab — and that fit local languages, regulations and infrastructure.
Mission
Turn the operational data of enterprises across the Gulf, Africa and Europe into trusted, real-time decisions — with AI and IoT systems deployed in the real world.
Vision
A region where every critical operation — from data centres to crowds to customer revenue — runs on one intelligent layer, and where applied AI is engineered, not imported.
Approach
Pragmatic and outcome-driven: understand the problem, define the right architecture, build efficiently, validate with users and improve through data.
Where we work
Bournemouth, United Kingdom
Headquarters
United KingdomFranceAlgeriaSaudi ArabiaQatar
Founders
A multidisciplinary team combining R&D, engineering and business expertise.
Ayoub.G
COO & Co-Founder
Technology and operations leader delivering large-scale AI and IoT solutions for enterprise and public-sector organisations.
Khalil.L
CTO & Founder
Innovation leader and AIoT expert with 10+ years in IoT, smart cities and digital transformation; inventor and technology strategist.
Board & advisory
Experts who guide our science, regulation and market adoption.
Nadjia Drici
Market access, adoption & international deployment
Switzerland
International healthcare leader in pharmaceutical digital transformation, market access and reimbursement strategy.
Maha Ammouche
Market adoption & MENA execution
Algeria
Entrepreneur who launches and scales digital solutions across MENA markets, turning market needs into products.
Zara Ghazoui
Life Sciences, Pharma AI & Data Science
United Kingdom
AI and data science leader focused on reliable, business-focused AI built with scientific rigour.
Othmane Allaoui
AI infrastructure, data & enterprise scalability
France
Senior technology leader in AI, data platforms and large-scale, telecom-grade cloud architectures.
Matthieu Quiniou
AI regulation, compliance & enterprise trust
France
Legal and technology expert in AI regulation, blockchain, digital governance and data protection.
Mehdi Ammi
Scientific AI leadership & deeptech platforms
France
Leading expert in artificial intelligence, robotics and intelligent systems.
Naji Bouchiba
Cognitive UX & AI solution adoption
France
Expert in cognitive psychology, human-computer interaction and UX, making AI intuitive and trusted.